i actually found a way to make it work so if anybody has this same issue this can probably helped you.
1. launch 2k24 first then minimized it
2. exract the loginmenu folder and then run the app as administrator
3. if it doesnt work the first do it a couple times more and then the menu will appear
note: the loginmenu app might launch the notepad app and then delete itself, just repeat the same steps and then it will appear. from there you enter thekey you purchased and youre done.